Facebook Retargeting Tips
Retargeting simply means that you are placing a cookie on a visitors pc when they visit any landing page you control. Then this cookie allows you to have display ads follow them around the web showing them your offer again with a special deal to entice them to signup or even showing them relevant offers that you think they would be interested in.
Don’t get hung up on the technology. These days you can easily setup a retargeting campaign in several places