1 Retarget Your Users Easily On Facebook
You can easily use Perfect Audience to run a Facebook retargeting campaign and get setup the same day in most cases. Tell them I sent you, they will treat you right. This is the best platform by far for running a
retargeting campaign on Facebook.
They also allow you to run retargeting ads that follow users all over the web but we are going to focus on Facebook retargeting tips in this post. Segment your pixels so that you can target folks based on their level of interest.
Setting up a retargeting pixel simply means you are creating a unique pixel that will only be shown on pages that will have people interested in Facebook marketing or raising chickens.
If they go through your entire site and get to your order page where they are supposed to enter credit card information but then they bounce they are worth spending more to retarget so give them a different pixel.
2 Save money when retargeting
I see this all the time. Even big huge companies do not setup their pixels to stop retargeting a user to buy product B after they buy product B from a retargeting ad. Stop retargeting people for a product once they convert into a sale for that product.
You can setup a pixel to fire on your thank you page after they order that will stop retargeting someone who converts into a sale for you. Why would you keep sending them retargeting ads for the same product after they convert?
Here is another idea on this, place 2 pixels on your thank you page that turns off retargeting for that product and then cookies them as a customer so now you show them ads for your biggest upsell or high ticket item.
In this post I showed you how to upload a customer list to Facebook and show ads to those customers directly and just thought I would link to that in here too.
3 Use email with retargeting
This is a really interesting way to utilize retargeting technology. You can get older users who never saw your pixel on any extremely targeted retargeting list you want. Just email the users and offer them to visit a page to watch a video or read an update etc.
You will have placed Download Retargeting Wiz at RetargetingWiz.com 4 your new retargeting pixel on the page about marketing to dog lovers and the email you sent them says that if you are a dog lover you need to go watch this quick video.
Do you see the power you can harness using email coupled with retargeting? We have been using this for a long time to serve ads to users who are interested in broad and specific targets and then showing them
ads for relevant products.
This is a simple but powerful tactic. Use it!
4 Segment users based on engagement
That headline sounds more complicated than it really is. If you have significant traffic then you can have different pixels set for different levels of interest. Users that bounced off the front page of your funnel only would be at interest level 1.
Users that see page 2 are level 2 and users that hit page 3 are level 3 etc.
A user that has bought your most expensive products should have a pixel set for their thank you page so you can then promote other relevant high ticket items to them as they travel the web or play on Facebook. This will allow you to sell much more high ticket offers and it’s much easier than it seems at first.
Email users who have bought your product A and product B but not product C. The landing page you send them to that promotes product C will have a unique pixel on it so that if they don’t buy (95% or more don’ t buy on the first visit) you can then have a retargeting ad follow them around on Facebook other big sites all over the internet for your product C.
Do you see the power of segmenting users with retargeting yet?
This has endless possibilities and is only limited by your imagination. If someone bought gourmet coffee from you they will likely also shop at other places and purchase more gourmet coffee. Join some good competitors affiliate programs for high ticket offers and promote relevant links that pay you well to your retargeting lists.
Don’t be one of those folks that gets hung up on not wanting to promote competitors. The internet is larger than you can imagine and you can really well promoting competing products. I have made friends with and promoted many competitors over the years and it has paid really well.
5 Rotate several different creatives
When you are retargeting people you need to use fresh creative more often than a traditional online advertising spend such as adwords. Try using at least 4 different images when setting up a campaign so you can grab the users attention. This will get your name or brand more exposure than simply uploading one ad and being lazy.
6 Offer an incentive to returning users
Make your landing pages for your retargeting campaigns mention in the headline that they get special access or a discount for finding your secret retargeting page.
You can call it something else depending on your market but basically you want to offer them something like a small discount for finding this special page. Mention in the first paragraph that this special page is only for people who have visited your site before but not become a customer yet.
This will greatly increase your perceived trust and you will get new customers signup from this page. Be creative, You could have a video on there that is explaining this of you actually speaking to them standing in front of your office or a nice background. This type of personal connection really resonates with people and it works.
7 Rotate similar offers
If you are selling inkjet printers you could easily use retargeting to follow your customers around the web for deals on ink refills and possibly photography lessons or anything else that is relevant to what you already know that they are interested in.
You can earn some nice commissions from setting up retargeting based on interest and then run ads that you are an affiliate for or into Amazons website for relevant products.
This is only limited by your imagination.
8 Use PPV Networks To Find Passionate Users
You can build a large retargeting list of interested people is by advertising your landing page that is running a retargeting campaign on PPV traffic for very specific “passion pages” for your niche. This is simply finding pages that would only interest your target market and advertise on those exact full urls in a PPV network.
9 Retarget Your Customers For Your High Ticket Upsells
Setup Retargeting ads for all your customers with ads for your high ticket upsells. This allows you to have ads for your highest price, and highest margin, products follow around your customers all over the internet.
10 Ask To Insert Your Retargeting Code On A Site You Advertise On
This is an often overlooked tactic. Find a site that you advertise on and hopefully you get sales from already and negotiate with them to place your invisible code from your Retargeting Company.
They will like not charge you much at all since it will be invisible on their site but you will be building a list of people who are right in your target market.
If you sell bird feeders then you would try to negotiate this type of deal with a site that is maybe a forum for bird watchers or a site that shows pictures of bird feeders.
My favorite retargeting platform
Perfect Audience – This is a new retargeting platform that I have really gotten to love recently. It’s the easiest and cheapest way to use retargeting while people are on Facebook. If you’re serious about buying traffic and selling your products and services online you need to setup an account and test out their trial.
I have also had success with SiteScout and Adwords using retargeting but I have never seen an ROI so high as our campaigns in Perfect Audience. You can get clicks from people who have already visited your website but didn’t buy yet at a much cheaper price per click than cold traffic. You will be shocked how well this traffic converts.
Perfect Audience gives you the ability to retarget people on Facebook which is where they spend a lot of their time so you don’t have to spend time finding different sites that your target market randomly surfs.
I have managed to get thousands of dollars in sales from just a few dollars in ad spend using this system and I’m currently scaling up some campaigns using this platform.
A couple of recommendations
If you would like to learn more about Retargeting checkout my Retargeting Secrets Training below.
You will learn a lot!